Drift is sunsetting.
Start your migration now.

1. What's happening and why

On March 6, 2026, Clari + Salesloft — formed from the merger of the two revenue intelligence platforms — announced a strategic partnership with 1mind and simultaneously announced the gradual sunset of Drift, its conversational marketing product.

Drift was acquired by Salesloft in 2023. After the Clari/Salesloft merger closed, the combined company evaluated its product portfolio and decided Drift's standalone value wasn't worth maintaining alongside their core revenue orchestration platform.

What this means for Drift customers:

• Drift will be gradually wound down — no hard end date confirmed yet, but development has effectively stopped
• Salesloft/Clari is directing existing customers toward 1mind as the official AI successor
• All Drift data — conversations, contacts, playbooks, integrations — will become inaccessible when the service ends
• New signups to Drift have been closed

The "gradual" language from Clari + Salesloft does not mean you have unlimited time. In most SaaS sunsets, "gradual" means 6–12 months from announcement. Get your data out now and begin evaluating alternatives.

2. What we know about the timeline

Timeline estimates based on typical SaaS sunset patterns. We will update this page when Clari + Salesloft announces a firm date.

3. How to export your Drift data (step-by-step)

Drift's export options are limited compared to dedicated CRM or survey tools. Here's everything you can get and how to get it.

Conversation history

1. Go to Reports → Conversations
2. Set your date range to the maximum (start of your account through today)
3. Click Export (CSV) — this gives you conversation metadata: date, duration, contact, assigned agent, outcome tags
4. Note: Full conversation transcripts are NOT included in this export. For transcripts, use the API (see below)

Contacts and leads

1. Go to Contacts
2. Use filters to select all contacts (or segment by date if you have a large list)
3. Click Export CSV in the top right
4. This includes: email, name, company, custom attributes, and enrichment data Drift captured
5. For large accounts: Drift may limit CSV exports to batches. Export in date-range segments if needed

Full conversation transcripts (API)

The only way to get full conversation transcripts is via the Drift API. This requires a developer or someone comfortable with API calls.

1. Generate an API token in Settings → Integrations → API
2. Use the /v2/conversations endpoint to list all conversation IDs
3. Fetch each conversation with /v2/conversations/{id}/messages to get the full transcript
4. Store as JSON. A simple Python or Node.js script can loop through all conversations

A basic script to export all conversations:

curl -H "Authorization: Bearer YOUR_TOKEN" \
  "https://driftapi.com/v2/conversations?limit=50" \
  -o conversations_page1.json

Paginate through results using the next_page_token field. Do this before the API goes offline.

Playbooks (chatbot flows)

There is no bulk export for Drift playbooks. You must document them manually:

1. Go to Playbooks and open each one
2. Screenshot every step of the conversation flow
3. Copy the playbook name, trigger conditions, routing rules, and follow-up actions to a document
4. For complex playbooks, recreate the logic in a flowchart tool (Lucidchart, Miro) before rebuilding in your new platform

Meeting links and routing rules

1. Go to Meetings → document all meeting link configurations, availability, and routing logic
2. Go to Settings → Routing → screenshot all routing rules
3. These cannot be exported as files — manual documentation is the only option

4. What to save before it's gone

A complete Drift data inventory — don't skip anything:

• All contacts + lead data (CSV from Contacts export)
• Conversation history metadata (CSV from Reports)
• Full conversation transcripts (API export — most important for compliance/reference)
• Playbook documentation (screenshots + written flowcharts for every active playbook)
• Meeting routing rules (screenshots of all routing configurations)
• Integration configurations — Salesforce field mappings, HubSpot sync rules, Zapier Zap details, Marketo/Pardot setup
• Custom bot messages and copy — all the bot text, question sequences, and response options you've written and tested
• Account settings — team members, permissions, notification settings, branding
• Analytics reports — screenshot or export any saved reports (conversion rates, meeting booked rates, CSAT scores)

5. Alternative comparison

We evaluated the leading Drift alternatives on feature parity, ease of migration, pricing, and fit for different use cases. Here's how they stack up.

What we liked and didn't like about each

6. Head-to-head: Drift vs. each alternative

Select an alternative to see a direct comparison with Drift — what changes, what improves, and who it's the right fit for.

7. Our recommendation by use case

8. Migration walkthrough

A practical step-by-step migration plan for moving off Drift. Adjust timeline based on your setup complexity.

9. Frequently asked questions